Careers

Reporting to the Chief Marketing Officer, the Marketing Specialist is responsible for creating, managing and executing digital marketing campaigns in social and content platforms for a broad range of clients.

This role offers significant opportunity for career development since the right candidate will be leading the social media and content team and representing OrderTaker to our clients.

Planning, developing, presenting and delivering successful social media and content strategies for clients is a core component of this role. Additional responsibilities for this role also include assisting in outreach and communication to help support our client’s and inter-company’s online marketing and branding campaigns.

This role is best suited for a highly motivated individual with at least 2 years experience and a passion for digital marketing as a whole with specific skills and experience in delivering results in social media platforms and content strategies.

RESPONSIBILITIES

• Oversee all content creation activities for client, agency, websites and blogs along with the delivery of all social media content for client and agency platforms. Through delegation of tasks and responsibilities, manage output in a way that our quality standards are met.
• Own delivery of client social media, content marketing and brand campaigns from plan to production including: briefing, ideation, channel recommendations, creative development, planning, implementation and management.

• Manage all content and social media marketing calendars to ensure regular delivery throughout the year that aligns with client marketing objectives

• Work closely with the Chief Marketing Officer to devise content, social media and brand strategies that align with client’s and inter-company’s wider goals to build engagement, increase visitors, awareness and generate leads.

• Manage various content and social media related weekly, monthly performance trackers and tools.

• Support team members with client calls and pitches as the subject-matter-expert on both social media and content.

• Lead meetings related to existing projects and new business and reporting on results

• Liaise with the SEO Department and Website Development team to develop a targeted approach to writing content that includes writing informative search engine optimized copy.

• Create and execute the content and social media strategy across media such as webinars, video assets, tools and outreach pieces, Facebook, Google+, Twitter, Linkedin, YouTube and Pinterest.

• Overseeing the management of client inbound and social marketing campaigns and day-to-day activities, including online advocacy and monitoring, editorial content, content writing, community-outreach efforts, aggregating article and video content, distributing content to content sites and outbound email/newsletter campaigns

• Develop and expand community and/or blogger outreach efforts on behalf of clients

• Oversee the writing, editing and managing of PR and marketing materials including press releases, blog content, media updates and other content writing activities

Qualifications

• Minimum 2+ years of work experience in a similar role

• Very well organized

• Experience with any project management and/ or work management tool

• Experience with industry relevant tools such as HubSpot used for content and social media

• Displays in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios

• Excellent verbal and written communication skills and displays ability to effectively communicate information and ideas in written and video format.

• Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management, social and brand)

Candidate must have:

• excellent spelling and grammar skills,
• excellent typing speed and possess a knowledge of internet writing
• Sound knowledge of how to write engaging internet articles from provided research
• Be able to conduct additional research where required.
• Be able to articulate effective calls to action
• Have a good understanding of how to utilize keywords in writing.
• Must be able to generate multiple, high-quality, attention-grabbing articles.
• We are looking for a self-starting, enthusiastic individual who is passionate about writing. Working remotely occasionally is a possibility for this role.
• All chosen candidates will be asked to provide a sample of their writing with criteria that will be provided.

Job Type: Internship

Schedule:

• Monday to Friday

Work remotely:

• Temporarily due to COVID-19