The B2B Eyewear and B2B Sunglasses industry needs a sales automation solution that is flexible to the unique needs of its sales ordering process.

The ability to create accounts on the go or at tradeshows, manage a wide range of product variations, sell quickly to maximize shelf space and minimize stock-outs, run a variety of effective trade promotions and register returns with an easy click of a button allow leading B2B Eyewear and B2B Sunglasses brands and Wholesalers to get the most out of their sales processes using OrderTaker.


  • Allow optician and optical stores, big-box department stores and other Wholesale buyers order from your self-service, branded B2B eCommerce portal or mobile app anytime, anywhere

  • Provide a customized buyer experience with the ability to browse your extended catalog, customer pricing, trade promotions, stock availability, order history and more

  • Manage an analytics dashboard of insights from both online and field-rep channels to allow you to maximize buyer behaviors, promotions and more.

  • Combine the omnichannel of both online and field-rep channels into a single platform for more efficient management and unified buyer experience

TradePromotion Campaign

  • Configure trade promotions across all channels through one highly configurable interface

  • Personalize promotions for cross-sell and upsell through a range of available business rules

  • Offer bundled package promotions via the mobile app or B2B eCommerce portal uniformly

  • Eliminate expiring inventory and promote stagnant products through a range of customer appealing real-time promotions

Mobile CRM

  • 360° view of assigned customers, anytime, anywhere

  • View past and present order documents from assigned customers to maximize interactions

  • Access sales intelligence data on accounts, credit information, contacts, locations and more in real-time to help reps make informed buying decisions

  • Mobile CRM for Wholesalers accessible via a native Android, iOS or iPad app, accessible offline


  • Manage all your data, users, orders and more through a single admin module to help you optimize performance

  • OrderTaker’s analytics dashboard and reports allow real-time action-oriented insights on sales by product, customer, field rep, targets, visits, collections, returns and more to allow field reps to maximize store visits and revenues

  • Evaluate online vs. field channel sales to devise the optimal mix for your customers

Mobile Order Taking

  • Allow your field reps the ability to increase order size while selling smarter, faster and more effectively anytime, anywhere

  • View high-definition digital catalogs with multi-media images, videos and product details

  • Access a 360-degree view of every account, credit information and more in real-time

  • Get up-to-the-minute access to trade promotions, field rep and customer dashboards and more to help reach targets and increase day-to-day performance

Enhance Selling and Ordering Processes in the B2B Eyewear and B2B Sunglasses industry with OrderTaker

Shopping Basket